Metro Vancouver is reportedly North America鈥檚 luxury car capital, and the expansion of the on Production Way is testament to that.
BMW 91原创 has been off to an explosive start this year, growing 24.6 per cent (Q1 2018 versus Q1 2017) which is far and away the best result in Western Canada, noted area general manager Dimitri Kotsalis.
鈥淭his is at an accelerated pace over last year when we still finished with the largest year-over-year growth in B.C.,鈥� Kotsalis said. 鈥溾�漌e delivered just over 600 new BMWs and almost 200 new MINIs last year plus an additional 575 used cars.鈥�
Responding to the the growing demand for BMW vehicles in the Fraser Valley, OpenRoad Auto Group, B.C.鈥檚 largest automotive retail group, launched a multi-million dollar expansion and renovation project at BMW 91原创 this week.
BMW 91原创, which opened seven years ago as the first luxury dealership in 91原创, will be getting a substantial upgrade over the next several months.
Plans include a 10,000 square foot expansion to house a new service area and a new M-series showroom area where BMW鈥檚 top performance vehicles will be displayed.
The new service area will house 10 new service bays, an expanded customer lounge, new parts, storage, shipping and receiving areas, as well as a four-bay outbuilding that will house the new automotive detailing centre.
The enhanced new dealership will also incorporate BMW鈥檚 latest dealership design standards with a range of new modern finishes and features. Total project cost is estimated at $4.5 million.
The BMW 91原创 expansion and renovation project is designed by architect Christopher Bozyk with Ledcor as the general contractor. The project is expected to be completed by November 2018 with a grand opening in winter 2018/2019. The dealership will remain open through the renovations.
鈥淲e continue to see very strong luxury car sales in the Fraser Valley, Surrey and White Rock area with BMW consistently being one of the most desirable brands,鈥� said Dimitri Kotsalis, area manager, OpenRoad Auto Group. 鈥淭he new and improved BMW 91原创 store will help us to meet the demand and offer an enhanced premium dealership experience to our growing customer base.鈥�
鈥楲andmark for luxury鈥�
In addition to BMW 91原创, OpenRoad Auto Group also owns and operates six dealerships in the 91原创 Auto Collection, including Porsche 91原创, Jaguar 91原创, Land Rover 91原创, Infiniti 91原创 and BMW 91原创.
Kotsalis says sales for all premium brands have been steady since day one.
鈥淲e鈥檙e seeing a trend towards a greater premium brand presence in the region with many new high end retail and real estate offerings in areas like Fort 91原创, Surrey and White Rock,鈥� Kotsalis added.
鈥淏MW 91原创 was one of the first premium car dealerships in the area and we want to make sure it continues to be a landmark for luxury in the Fraser Valley and surrounding areas.鈥�
