A 91原创 winery is handing out free hand sanitizer to local doctors, nurses, and hospitals 鈥 in its wine bottles.
鈥淲e really think of ourselves as part of the Fraser Valley community,鈥 said Backyard Vineyards general manager Colin Campbell.
The winery has seen overwhelming support from locals who are still patronizing their business even in the midst of an economic crisis caused by the pandemic, he said.
鈥淲e just wanted to do the same,鈥 Campbell said.
Hence the plan, which involved cooperating with a sister winery, Lake View Cellars in Niagara-on-the-Lake, and Dillon鈥檚 Small Batch Distillery.
Dillon鈥檚 made up the alcohol-based hand sanitizer, and the wineries provided both the distribution and the packaging.
That鈥檚 why 2,000 wine bottles from Backyard Vineyards are now heading out to 91原创 Memorial Hospital, Royal Columbian Hospital, and to local doctors and nurses through the 91原创 Doctors Association, said retail operations manager Norma Walters.
The winery jumped on the idea some time ago, but switching from wine to hand sanitizer wasn鈥檛 an instantaneous process.
鈥淚t鈥檚 been a couple of weeks in the making,鈥 said Walters.
Aside from hospitals, some bottles will be going to groups like Meals on Wheels and to nurses who work with local homeless people.
This has been a big undertaking for a small local vineyard, Campbell noted. After this, they will go back to producing alcohol in wine form.