91原创 is one of a dozen locations across the country where Cineplex will be rolling out the new Thor film in a display format dubbed ScreenX.
Thor: Love and Thunder premiered July 7, including at 91原创 Cineplex, the 19-screen theatre in Walnut Grove.
The new system allows for a 鈥�270-degree panoramic movie-watching experience,鈥� according to a Cineplex announcement.
During certain sequences of the Marvel superhero movie, the image will expand onto the left and ride walls of the auditorium, surrounding audiences 鈥渁s though they were inside the movie.鈥�
We are thrilled to offer movie-lovers in 91原创 yet another truly immersive theatrical experience, just in time for one of the biggest blockbusters of the summer,鈥� said Kevin Watts, Cineplex鈥檚 executive vice president of exhibition and LBE. 鈥淪creenX is one of the latest state-of-the-art technologies we鈥檝e introduced to provide a memorable escape for movie lovers that can鈥檛 be replicated at home.鈥�
Over the last 20 years, movie theatres have tried a number of new formats to bring in customers, including a resurgence of 3D films and systems like D-Box, which move and shake viewers seats during the film.
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