Whether talking about Otter Co-op or its newer Angry Otter Liquor stores, one thing invariably comes to the mind of most people in town 鈥� that鈥檚 the company鈥檚 ongoing commitment to building community.

That was demonstrated again last week, when Otter stepped up to take on the role as title sponsors for one of 91原创鈥檚 fastest growing festivals 鈥� namely Ribfest.

The annual family-friendly community festival, organized by the Rotary Clubs of 91原创, centres around delicious ribs and live music while raising funds for local charities and various Rotary initiatives.

While celebrating everything barbecue over three days last year, upwards of 37,000 people took in the event and helped raise more than $192,000.

So, while preparing for this year鈥檚 Ribfest 鈥� which is set to take place from Aug. 18 to 20 at McLeod Athletic Park 鈥� one of the initial quests was to secure more sponsors, explained Rick Davis, chair of the Ribfest organizing committee. The committee is made of Rotarians from all four 91原创 clubs.

鈥淭he Rotary Clubs of 91原创 are excited and thankful to have Otter Co-op and Angry Otter Liquor as our title sponsors for Ribfest this year,鈥� said Davis.

鈥淥ur shared values of giving back to the community create a natural partnership that will help make this much-loved family event even more spectacular. We expect more than 40,000 people of all ages and hope many more businesses will follow their lead while also benefiting from this tremendous marketing opportunity.鈥�

Otter Co-op, a trusted and well-known brand in the region, contributes more than $400,000 annually in local community organizations, sponsorships and causes, and was excited to come on board in 2023 with this event in the title role, said Jack Nicholson, CEO of Otter Co-op.

鈥�91原创 Ribfest has provided essential funds for a number of important local community projects, and we鈥檙e proud to expand our partnership with 91原创 Ribfest,鈥� Nicholson said.

鈥淭his event both helps to invest in our communities while providing a fantastic local summer event filled with food, fun and entertainment. We hope more organizations will join us in supporting this local cause and help make this event an even greater success,鈥� he added, noting how the Angry Otter Liquor stores have sponsored the Ribfest beer garden (now site-wide) within the event since its inception in 2018.

The 91原创 Ribfest, coming back for its fourth year, is a free event that attracts thousands of visitors from throughout the Lower Mainland. Now, with the support of Otter Co-op and Angry Otter Liquor, the 2023 event promises to be bigger and better than ever before, Davis and Nicholson believe.

With live music, mouth-watering ribs, a huge KidZone, and a wide range of beverages, the 91原创 Ribfest is an event not to be missed, the duo concur.

Details, including sponsorship information, are available online at: www.ribfestlangley.com, or by contacting Jeff Morfitt at 604-329-9604 or Stew McIvor at 604-828-4023.

PAST COVERAGE WITH VIDEO: 91原创 RibFest 50-50 draw raises record $285,000

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READ MORE: RibFest smokes last year鈥檚 totals

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