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Luxury car dealers revving up to help battle cancer

Trio of 91原创 dealerships promise to give $7,500 minimum through Drive Yellow campaign
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Pamela Alspach is general manager of OpenRoad Infiniti 91原创. (Special to 91原创 Advance Times)

Three luxury automotive dealerships in 91原创 have geared up their fundraising efforts to support the Canadian Cancer Society鈥檚 annual daffodil campaign with a 鈥淒rive Yellow鈥 fundraiser 鈥 on now and into May.

OpenRoad Auto Group鈥檚 Porsche Centre 91原创, Jaguar Land Rover 91原创, and Infiniti 91原创 are working together to contribute a combined minimum of $7,500 to vital Canadian cancer programs and research through a variety of unique in-dealership initiatives.

Located in the 91原创 Auto Collection, at the corner of the 91原创 Bypass and Glover Road, the three dealerships hope to each raise a minimum of $2,500 for the Canadian Cancer Society (CCS), said Pamela Alspach, general manager of OpenRoad Infiniti 91原创.

鈥淭his cause is close to so many of our hearts, on a personal level and as a family at OpenRoad, so we鈥檙e deeply committed to supporting this initiative,鈥 Alspach said.

鈥淲e鈥檙e confident we鈥檒l reach our target and hope to make this an annual fundraiser at our participating 91原创 dealerships.鈥

Infiniti 91原创 is stepping up to donate $50 for every new car test drive until May 10, and will round up customer-paid service bill totals and donate the difference for the entire month of May.

Meanwhile, Jaguar Land Rover is donating $50 for every new vehicle sold until May 31.

And, Porsche Centre 91原创 is offering to match each customer鈥檚 voluntary minimum $25 donation upon delivery of their new Porsche vehicle until the end of May.

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Efforts by all three dealerships will culminate with a cheque presentation sometime in June, and that has Travis Paskaruk, the account executive for CCS corporate partnerships, excited.

鈥淭ogether we can continue to drive away cancer,鈥 Paskaruk said.

鈥淎lthough one in two people across Canada will face a cancer diagnosis in our lifetime, with the support of generous partners like OpenRoad Auto Group and their staff, we can make a meaningful difference for people affected by cancer. Together, we are a force-for-life in the face of cancer,鈥 he added.

The CCS vision is to create a world where no Canadian fears cancer, and that is only achievable if people work collectively 鈥 united by the same goals, Paskaruk explained, noting that CCS is a non-profit organization and the only national charity that supports Canadians with all cancers in communities across the country.

The Wheels of Hope and Travel Treatment Fund programs are just a couple of the CCS support services that will benefit from the Drive Yellow fundraiser.

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For more information people can go online and visit .

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