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When the economy rebounds, so will the Greater 91原创 Chamber of Commerce, secretary-treasurer predicts

Memberships are down, but it鈥檚 not 鈥榳orst-case鈥 scenario
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Heather Jenkins, owner of the 1 Fish 2 Fish Fresh Seafood Market at 102 鈥 20633 Fraser Hwy. in 91原创 City, unpacks some mussel. Jenkins has been a member of the Greater 91原创 Chamber of Commerce for 23 years. (Dan Ferguson/91原创 Advance Times)

While unpacking some mussels onto ice at her 1 Fish 2 Fish Fresh Seafood Market in 91原创 City, owner Heather Jenkins explained that she may not attend many in-person events at the Greater 91原创 Chamber of Commerce but she still views her membership as worthwhile.

鈥淚鈥檝e been a member for 23 years,鈥 Jenkins said, laughing.

鈥淚 think I鈥檝e been to maybe two [in-person events]. I just don鈥檛 have the time.鈥

But the online seminars and other assistance the chamber provides get a thumbs-up from Jenkins.

鈥淪ome interesting topics,鈥 Jenkins told the 91原创 Advance Times.

鈥淎nd they鈥檝e always had good resources.鈥

She has no plans to end or suspend her membership, as some of her fellow chamber members have due to the pandemic鈥檚 impact on the economy.

Her business is doing well, Jenkins said, so she doesn鈥檛 need to consider those kinds of cuts.

READ ALSO: 91原创鈥檚 1 Fish 2 Fish celebrating 20 years

While most 91原创 businesses appear to be weathering the storm, especially the larger operators, and new members are joining the chamber, the overall trend has been a slightly negative one, according to Greater 91原创 Chamber of Commerce secretary-treasurer Shaun Howe.

It is not the apocalyptic worst-case scenario where everyone stops buying, causing widespread business failures, Howe stressed.

What has happened, he said, is businesses are trimming their budgets by letting their chamber memberships lapse, or scaling them back to just insurance coverage through the chamber.

鈥淭he numbers are dropping, but not as much as a worst-case scenario,鈥 Howe summarized.

In November, the most recent month figures were available, there were seven business people who joined the chamber, but another 15 who left or put their memberships on hold 鈥 what Howe described as a 鈥渟mall negative drop.鈥

鈥淲hen people don鈥檛 renew, the question becomes why,鈥 Howe said.

鈥淵ou want to be in the positive, not the negative.鈥

Most of those businesses have told the chamber they are stepping back, temporarily, to preserve their cash flow and stay afloat.

鈥淲e鈥檒l rejoin when business gets back to normal,鈥 is what the chamber is hearing, Howe reported.

鈥淭hey鈥檙e cutting their costs.鈥

鈥淚n a normal month, you鈥檙e going to have some new members entering and some [existing members] exiting,鈥 Howe explained.

The fact that there are slightly fewer businesses joining than leaving is concerning, but no cause for panic, Howe maintained.

鈥淚t doesn鈥檛 look as bad as you might expect,鈥 he concluded.

In fact, it鈥檚 encouraging because, among other things, it shows that most businesses have been able to keep their doors open despite the damage wreaked by the coronavirus, Howe said.

There have been a few surprises concerning which businesses have struggled and those that have prospered, Howe said.

For example, he observed, it was thought that doctors would be 鈥渃razy busy,鈥 but the actuality was different with people reluctant to visit clinics, and surgeries on hold.

Dental businesses, on the other hand, quickly rebounded when their shutdown was lifted, 鈥渂ecause everyone needs those procedures,鈥 Howe noted.

Restaurant, hospitality, and hotels have been taking the biggest hit.

But the fact that chamber group benefits insurance is still being maintained by members and new members are still signing up is 鈥渆ncouraging,鈥 Howe said.

鈥淚t鈥檚 a sign that a rebound will happen,鈥 he predicted.

鈥淲hen it does, the chamber will be there, waiting. The hope is that when we get back to normal, we鈥檒l see the chamber rebound, the same as businesses.鈥

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As well, business people, like Jenkins, still view the chamber positively, as a source of information that does valuable advocacy work.

Like its members, the chamber has had to adjust to the COVID-19 pandemic, with staff working from home and a shift to virtual meetings.

鈥淎ll the in-person networking events are on hold,鈥 Howe commented.

And, he said, they are missed by business operators who are are getting 鈥渢ired鈥 of teleconferences.


Is there more to the story? Email: dan.ferguson@langleyadvancetimes.com
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Dan Ferguson

About the Author: Dan Ferguson

Best recognized for my resemblance to St. Nick, I鈥檓 the guy you鈥檒l often see out at community events and happenings around town.
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