Premier David Eby is criticizing the massive selloff and restructuring at one of Canada鈥檚 biggest media firms set to transform the radio landscape in B.C.

Bell Canada is cutting nine per cent of its workforce, including layoffs at its media division, where it is selling off 45 of its 103 regional radio stations.

Stations in the Okanagan and in the northwest, northeast and southeast corners of the province are among the 21 B.C. stations being sold off, along with other in Ontario, Quebec and Atlantic Canada.

The B.C. markets are being acquired by Vista Radio, which operates 49 radio stations in three provinces and the Northwest Territories, including stations in B.C. communities in the Cariboo, the Kootenays and on Vancouver Island.

Speaking at an unrelated event in Metro Vancouver, Eby called the changes to the radio stations 鈥渞eprehensible鈥� and 鈥渁ppalling鈥� in accusing Bell of 鈥渦nrestrained corporate greed鈥� and calling for actions.

鈥淭hey (large corporations like Bell) bought them up like corporate vampires,鈥� he said. 鈥淭hey sucked the life out of them, laying off journalists, they have overseen the encrappification of local news by laying off journalists and now they say, 鈥榥o, it鈥檚 no longer economically viable to run these local radio stations, it鈥檚 no longer economically viable to have investigative news.鈥欌��

Eby then questioned the financial skills of Bell鈥檚 corporate management. 鈥淭he fact that they cannot find it possible with all of their MBAs to operate a few local news stations in British Columbia to ensure that people get accurate, impartial, reliable information in an age of disinformation and social media craziness is such an abandonment of any idea of corporate responsibility.鈥�

Bell announced Thursday in an open letter signed by chief executive Mirko Bibic that 4,800 jobs 鈥渁t all levels of the company鈥� would be cut.

Some employees have already been notified or were to be informed Thursday of being laid off, while the balance will be told by the spring. Bibic said the company will use vacancies and natural attrition to minimize layoffs as much as possible.

It marks the second major layoff at the media and telecommunications giant since last spring, when six per cent of Bell Media jobs were eliminated and nine radio stations were either shuttered or sold.

In a separate internal memo, Bell Media president Sean Cohan said the company intends to divest 45 radio stations to seven buyers: Vista Radio, Whiteoaks, Durham Radio, My Broadcasting Corp., ZoomerMedia, Arsenal Media and Maritime Broadcasting. The sales are subject to CRTC approval and other closing conditions.

鈥淭hat鈥檚 a significant divestiture. It鈥檚 because it鈥檚 not a viable business anymore,鈥� said Bell chief legal and regulatory officer Robert Malcolmson in an interview with The Canadian Press.

鈥淲e will continue to operate ones that are viable, but this is a business that is going in the wrong direction.鈥�

The company said fewer than 10 per cent of the total job cuts were at Bell Media specifically.

Malcolmson said Bell Media is in the midst of a 鈥渄igital transformation鈥� for both entertainment and news.

But whether or not prioritizing digital growth is viable for the company in terms of generating profit remains to be determined.

鈥淲e鈥檙e investing in it; we鈥檒l see,鈥� said Malcolmson. 鈥淲ithout some form of regulatory supports, it鈥檚 tough.鈥�

He blamed the federal government for taking too long to provide relief for media companies as well as the CRTC for being too slow to react to a 鈥渃risis that is immediate.鈥�

That extends to two pieces of legislation intended to help Canada鈥檚 struggling media sector: Bill C-18, also known as the Online News Act, meant to force tech giants to compensate Canadian news outlets for their content, and Bill C-11, which updates the Broadcasting Act to require digital platforms such as Netflix, YouTube and TikTok to contribute and promote Canadian content.

Ottawa remains in a standoff with Facebook parent company Meta over C-18, with the company continuing to block news links on its platforms. Meanwhile, the federal government capped the amount of money broadcast media can get from Google鈥檚 $100 million annual payments at $30 million, with the remainder to go to print and digital news outlets.

鈥淚n practice, it鈥檚 not going to do anything. It鈥檚 underwhelming to say the least,鈥� said Malcolmson.

鈥淲e鈥檝e been advocating for reform for years. It鈥檚 not coming fast enough and when it does come, it doesn鈥檛 provide meaningful help.鈥�

Thursday鈥檚 job losses at Bell Media are also directly tied to regulator direction on Bill C-11, Malcolmson said.

The CRTC held a hearing late last year exploring whether streaming services should be asked to make an initial contribution to the Canadian content system to help level the playing field with local companies. The commission hopes to implement new rules in late 2024.

But the Bell executive said the company needs immediate relief, which could come from a fund it has proposed that would see streamers subsidize local or national news.

鈥淲e hope they do that but we can鈥檛 wait two years for that to happen, so then you see actions like this today,鈥� he said.

Bell has fought other regulatory decisions over the past year that it says makes things harder for its struggling broadcast division.

That includes an October application to the Federal Court of Appeal seeking to overturn a CRTC decision that renewed its broadcast licences for three more years. It argued that decision was made without a public hearing and could result in the regulator prejudging its requests last June to waive local news and Canadian programming requirements for its television stations.

Bell Media鈥檚 advertising revenues declined by $140 million in 2023 compared with the year before, and the company鈥檚 news division is seeing more than $40 million in annual operating losses, Bibic stated in his letter.

On Thursday, Bell said it could also further scale back network investments on its telecom side as it remains at odds with the CRTC over what it calls 鈥減redetermined鈥� regulatory direction.

Asked about the company鈥檚 image in light of continued cuts, Malcolmson noted the size of Bell鈥檚 executive team has been reduced in recent years and executive salaries remain frozen.

鈥淲e have a duty both to our shareholders and to our employees to make sure we manage the business in a rational way,鈥� he said.

List of divested Bell Media radio stations (New owner)

Okanagan

CHOR, Bounce 98.5 FM - Summerland, B.C. (Vista Radio)

CKXR, Bounce 91.5 FM - Salmon Arm, B.C. (Vista Radio)

CKCR, Bounce 106.1 FM - Revelstoke, B.C. (Vista Radio)

CJMG, Move 97.1 FM - Penticton, B.C. (Vista Radio)

CKOR, Bounce 800 AM - Penticton, B.C. (Vista Radio)

CJOR, Bounce 1240 AM - Osoyoos, B.C. (Vista Radio)

CICF, Pure Country 105.7 FM - Vernon, B.C. (Vista Radio)

CHSU, Virgin Radio 99.9 FM - Kelowna, B.C. (Vista Radio)

CILK, Move 101.5 FM - Kelowna, B.C. (Vista Radio)

CKFR, AM 1150 - Kelowna, B.C. (Vista Radio)

Rest of B.C.

CJAT, Trail, B.C. (Vista Radio)

CKKC, Nelson, B.C. (Vista Radio)

CKGR, Golden, B.C. (Vista Radio)

CKNL, Fort St. John, B.C. (Vista Radio)

CHRX, Fort St. John, B.C. (Vista Radio)

CJDC, Dawson Creek, B.C. (Vista Radio)

CKRX, Fort Nelson, B.C. (Vista Radio)

CFTK, Terrace, B.C. (Vista Radio)

CJFW, Terrace, B.C. (Vista Radio)

CHTK, Prince Rupert, B.C. (Vista Radio)

CKTK, Kitimat, B.C. (Vista Radio)

Rest of Canada

CKLH, Hamilton, Ont. (Whiteoaks)

CHRE, St. Catharines, Ont. (Whiteoaks)

CHTZ, St. Catharines, Ont. (Whiteoaks)

CKTB, St. Catharines, Ont. (Whiteoaks)

CKLY, Lindsay, Ont. (Durham Radio)

CKPT, Peterborough, Ont. (Durham Radio)

CKQM, Peterborough, Ont. (Durham Radio)

CFJR, Brockville, Ont. (My Broadcasting Corporation)

CJPT, Brockville, Ont. (My Broadcasting Corporation)

CFLY, Kingston, Ont. (My Broadcasting Corporation)

CKLC, Kingston, Ont. (My Broadcasting Corporation)

CJOS, Owen Sound, Ont. (ZoomerMedia)

CHRD, Drummondville, Que. (Arsenal Media)

CJDM, Drummondville, Que. (Arsenal Media)

CFEI, St-Hyacinthe, Que. (Arsenal Media)

CFZZ, St-Jean-Sur-Richelieu, Que. (Arsenal Media)

CIKI, Rimouski, Que. (Arsenal Media)

CJOI, Rimouski, Que. (Arsenal Media)

CFVM, Amqui, Que. (Arsenal Media)

CIKX, Grand Falls, N.B. (Maritime Broadcasting)

CJCJ, Woodstock, N.B. (Maritime Broadcasting)

CKBC, Bathurst, N.B. (Maritime Broadcasting)

CKTO, Truro, N.S. (Maritime Broadcasting)

CKTY, Truro, N.S. (Maritime Broadcasting)

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