The City of 91原创 has a new look.

An updated corporate logo has been unveiled, swapping the proper 鈥淐ity of 91原创鈥� title for the better known colloquial term, 鈥�91原创 City.鈥�

Their slogan will remain as 鈥淭he Place To Be,鈥� but will be visualized through typography rather than the yellow yield sign icon.

According to a , 鈥渢he new corporate logo amplifies the existing Coat of Arms colour palette, refreshes the City鈥檚 image and builds off existing brand capital by taking ownership of what many residents and visitors are already calling the City of 91原创鈥� 91原创 City.鈥�

One of the main goals of the corporate branding project was to differentiate the City from its neighbouring municipalities by creating a new brand that will take ownership of the City鈥檚 unique offerings.

Part of this can be seen with the flowing graphical water element that horizontally goes across the 鈥淟C.鈥� This represent the Nicomekl River and Floodplain, one of the distinguishing geographical features of the City.

The new logo was designed to complement the existing Coat of Arms that was designated by the Chief Herald of Canada as the City鈥檚 emblem. The Coat of Arms will still be used for official Council correspondence and civic facilities.