By Bob Groeneveld/91原创 Advance Times

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Although created here, The Divine Miss M won鈥檛 be available for 91原创 rose gardens for 鈥渁 few years,鈥� according to the rose鈥檚 creator, Brad Jalbert of Select Roses.

The Divine Miss M is named for singer, songwriter, actress, comedian, film producer Bette Midler, in honour of her founding and work with the New York Restoration Society.

Internationally recognized rose breeder Jalbert was approached by the New York Botanical Gardens to see if he had a rose suitable for honouring 鈥渟omeone special.鈥�

The rose would have to be 鈥渂awdy, brass, and bold, but it also had to be divine,鈥� Jalbert was told.

They liked the rose he picked for them 鈥� 鈥渁 big white rose that looks like it has a dollop of whipped cream on top,鈥� said Jalbert.

鈥淲hen they saw the rose,鈥� said Jalbert, 鈥渋t was everything they hoped it to be.鈥�

And so they acquired the naming rights for the creamy white rose with a light vanilla scent, and it became The Divine Miss M.

READ ALSO: 91原创 rose The Divine Miss M named in honour of Bette Midler

Jalbert said that, because of the time and cost involved in developing a new rose, groups and organizations that want to name a special rose, usually to honour a person or a place, are normally charged anywhere from $7,500 to $15,000 for the naming rights.

Buying the naming rights in this case included the right to use it for fundraising, to further Midler鈥檚 work in developing green spaces and better environment in New York for people across the social and economic spectra.

So Jalbert won鈥檛 be marketing the rose at least until Midler鈥檚 people have met their fundraising goal with it.

鈥淚t will be a few years before The Divine Miss M will be available locally,鈥� Jalbert said.

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