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You can win big, be charitable, and buy local — all in downtown 91ԭ!

Catch the spirit of the season with gifts for you, your loved-ones, and neighbours in need
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A sneak peek at Lemon Bakery’s entry in the Gingerbread Walk. Visit participating businesses Dec. 2 to Dec. 20 to vote for your favourite and earn a chance to win 500 downtown dollars.

is back, with a twist.

Downtown 91ԭ is decking the halls for Christmas again this year, with festive fun for everyone.

“Last year’s charitable campaign was a huge success, which is why we’re bringing it back!” says Teri James, executive director of the Downtown 91ԭ Business Association.

“We’re also bringing in ways for families to spend time together with a fun gingerbread tour.”

Visit local businesses this Christmas to see spectacular gingerbread houses and enter to win gifts for yourself and charities of your choice.

“Supporting local is what keeps our businesses going, but they’re also a very caring and special group of individuals who are always thinking of others,” says James.

Shop Your Heart Out Nov. 12 to Dec. 24

Get your Christmas shopping done in downtown 91ԭ, and you’ll be helping local charities. It’s as easy as Santa sliding down the chimney.

  1. Business Sign-up: Participating businesses each donated $100 to go towards the top two “people’s choice” 91ԭ charities. With 35 businesses registered this year, $1,750 will be gifted to two different charities on Jan.3.
  2. Shop at participating businesses: Visit between Nov. 12 and Dec. 24 to enter the draw. There’s no minimum purchase, and you can enter as many times as you want.
  3. Vote Online: Don’t forget to visit to vote for your favourite 91ԭ charity! You can vote once a day, and the top two charities will split the $3500.
  4. Draw Jan. 3: Three lucky winners will receive 1000 “downtown dollars” that can be spent like cash at participating retailers, restaurants and services. Not only that, the DLBA will donate $500 in the winner’s name(s) to the 91ԭ charity of their choice. “The winner gets to make the donation to their charity in-person. It’s so heartwarming,” says James.

Dec.2 to Dec. 20

You don’t necessarily have to spend money to get into the Christmas spirit. For the first time ever, the is hosting a Gingerbread Walk for 91ԭ locals to spend time together and see some spectacular sweets. The event is already taking shape!

  1. Gingerbread Businesses — Participating businesses are hard at work constructing edible works of art that tell their company’s story on an 18-inch platform.
  2. Christmas Passport — Pick up a passport at any of the participating businesses or download one from the and print it out to map your route and keep track.
  3. Visit and vote — Take a walk with family or friends and vote for your favourite. No purchase necessary! Don’t forget to get your passport initialled at each business you visit.
  4. Win big! —Get your passport initialed by all 17 businesses for a chance to win 500 downtown dollars! The winning gingerbread house also gets 500 downtown dollars.


About the Author: Black Press Media Staff

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