For shoppers, it doesn鈥檛 get any better than this!

It鈥檚 the store鈥檚 30th anniversary and they鈥檙e ready to celebrate with a huge customer appreciation event Saturday, July 15 from 9 a.m. to 6 p.m.

In addition to a designer sale featuring up to 50 per cent off, plus refreshments and goodies for shoppers, the first 40 customers will receive a free gift with purchase. Better yet, there鈥檚 the chance to win up to $15,000 in free merchandise!

Family business helps women celebrate their curves

Since founding Fashion Addition 14 Plus in 1987, 91原创鈥檚 Marilyn and Bill Booth have changed for the Lower Mainland鈥檚 plus-sized woman.

While growing to an amazing seven stores, they stayed loyal to their 91原创 roots, moving their flagship store to a bright and spacious 91原创 Crossing location, to the delight of customers.

The Booths鈥� daughter, Kerri, has been involved in Fashion Addition from the beginning.

鈥淚 remember sitting around the dinner table listening to my parents鈥� business idea and coming up with the name. I worked in the office in the summers on break from university. I helped run the cash register for their busy Boxing Day sales,鈥� Kerri says. 鈥淚 loved the new fashions and I particularly enjoyed merchandising the store to tell a story. Our loyal customers tell us it鈥檚 eye-catching!鈥� she says.

More than a decade ago, Kerri took that experience to a new level, becoming the company鈥檚 buyer.

鈥淎fter spending 15 years listening to the customers鈥� wants, likes and needs, and discovering what styles worked and what didn鈥檛, I鈥檝e enjoyed working side by side with our manufacturers and creating lines that I know our customers will love.

鈥淥ur original vision and passion has stood firm 鈥� delivering beautiful, quality fashions and celebrating all your curves. We feel blessed to have seven locations 30 years later and it鈥檚 all because of the amazing customers who walk through our door everyday.鈥�

Thank you to shoppers!

Visit Fashion Addition鈥檚 91原创 location, #308 6339-200th St., Saturday, July 15 and be sure to enter the big $15,000 product and gift card draw, and enjoy a host of other surprises.

鈥淲e send a big shout-out to our amazing manufacturers who have helped make this a not-to-be-missed event!鈥� Kerri says.

Can鈥檛 visit in person? Visit or on Facebook at where you鈥檒l find lots of fashion news and contests, plus exciting fashion offerings.