91原创 Minor Hockey Association has unveiled a new look for their 50th season, saying they are modernizing their brand, at the same time as paying homage to their history.

The rebranding initiative announced by the includes a new colour palette, new logos, new jersey design, uniforms, and apparel, as well as programs to improve skills and opportunities, all-new rep programming that aims to provide consistency across all levels, redefined tournaments and membership events, 鈥渁nd a few surprises to be released as the season unfolds,鈥� according to Shelley Rosner LMHA VP, administration.

鈥淲e are very excited to celebrate 50 years of LMHA,鈥� Rosner said.

鈥淭his rebranding initiative has been a huge undertaking and LMHA would like to thank the 50th season committee and the board of directors for their efforts. We hope that our athletes will embrace the rebrand and continue to make us proud both on and off the ice.鈥�

Rosner also thanked White Canvas Design Agency, Laga Sports and The Hockey Shop for their 鈥渋nvaluable鈥� assistance.

An LMHA statement said the changes mark a 鈥渟ignificant milestone,鈥� calling it a 鈥渃omprehensive transformation [that] encompasses the past, present, and future of the association and is set to redefine LMHA鈥檚 presence in the community.鈥�

91原创 Minor Hockey Association, home of the Eagles since 1973, is a non-profit, community focused minor hockey organization and a member of both Pacific Coast Amateur Hockey (PCAHA) and BC Hockey.

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