is not a typical tattoo shop.
The clean, contemporary interior, complete with sleek furniture and Japanese artwork, feels more like a deluxe salon than a place to get inked.
But if the world map hanging on the front wall is any indication, this cosmetic tattoo shop is a bustling place.
Tiny pins pressed into the map 鈥 each representing a client 鈥 cover the United States from coast to coast, with several more pressed into Canadian cities, and even more in places as far away as Germany, Hong Kong and Czech Republic.
Women from around the world are booking flights to 91原创, B.C. for one fashionable reason.
Brows.
The perfect eyebrows, a must-have trend in 2016, has Studio Sashiko owners Shaughnessy Keely and Kyle Otsuji barely able to keep up with demand.
Since opening their eyebrow studio on the one-way portion of Fraser Highway in Downtown 91原创 last September, the couple has had hundreds of people attempting to book into their 80 available appointments every month.
鈥淚t鈥檚 awesome, it still blows our minds I think,鈥 said Keely, an art graduate from and professional tattoo artist.
鈥淲e always tell people we never have a chance to just sit down, and reflect, and just enjoy what鈥檚 happening, because it鈥檚 just go-go-go all the time, but it鈥檚 so awesome.
鈥淚t鈥檚 crazy what people will do for eyebrows.鈥
Different from regular tattooing, which transfers ink into the skin, cosmetic tattooing uses pigmentation to enhance natural features.
Keely and her staff of five use a Japanese technique called Tebori, or microblading, where each hair stroke is stencilled on by hand, taking anywhere from two to three hours to complete.
鈥淚nstead of us using a machine that goes in and out of the skin, we鈥檙e almost scratching the surface of the skin,鈥 Keely explained.
鈥淭his goes into the first layers of your skin, so it is semi-permanent. It will fade over time, which is good because faces change over time.鈥
鈥淚t鈥檚 a lot more precise, too, because we are working within hairs, and people are always asking if we shave off the hairs first,鈥 she added.
鈥淲e don鈥檛, we try to use as much as we can. So if you were using a vibrating machine, it would be hard to move around all of the hairs. This is more precise.鈥
Having both worked in the tattoo industry for nearly a decade 鈥 Otsuji as a body piercer and Keely as a shop manager 鈥 the couple is well aware of the stereotypical 鈥渕an cave tattoo shop.鈥
So when it came time to venture off into their own business, they decided to take a more modern approach, creating a studio with a spa-like feel.
Even the name of their business 鈥 Sashiko, a Japanese word for stitching by hand 鈥 reflects this philosophy.
鈥淚 think that鈥檚 what we wanted, because we鈥檝e all worked in those scary downtown tattoo shops with the big bearded guys,鈥 Keely said.
鈥淎lthough that鈥檚 what we鈥檙e used to, and we enjoy going there to get tattoos, we wanted something that was a little more relaxing, because it鈥檚 your face. People that come in here are a little more nervous.鈥
Currently, each artist is only able to take three clients per day, with appointments booked online by a lottery. On the 15th of every month at 11 a.m., hopefuls can log onto the Studio Sashiko website and try their luck at securing a spot.
Within 10 minutes, they are usually completely booked, sometimes having up to 2,000 people vying for spots.
Overwhelmed by the demand, Keely and Otsuji have recently opened a second private studio in Los Angeles Calif., and plan to expand across North America in the near future.
鈥淚t鈥檚 like getting concert tickets,鈥 Keely said.
鈥淲e know the demand is there and we know you guys want in, so we鈥檙e working on getting more spots available.
鈥淚t鈥檚 the most fair thing we can do for clients who are travelling from all over the world and from different timezones. We have to give them all a chance.鈥
The studio has had clients from all walks of life, including twins, who flew out from Germany, and several wives of hockey players on the Dallas Stars NHL team. But Keely estimates about half her clients are women who have alopecia or have undergone chemotherapy and lost their hair.
鈥淚t鈥檚 so rewarding just to give them back what they used to have 鈥 just to make them feel like themselves again,鈥 she said.
鈥淚t鈥檚 cool to see people鈥檚 reactions in the end, too鈥 Otsuji added.
鈥淏ecause they don鈥檛 really see what you are doing until you鈥檙e pretty much done. So once they pick up the mirror and take a look, some of them freak out, or cry, or give big hugs, or just are super excited.
鈥淪o that鈥檚 always very rewarding, just to see their reactions.鈥
Why the brow now?
Keely thanks Instagram, YouTube makeup artists and the Kardashians for making 鈥#browsonfleek鈥 a growing trend.
鈥淓yebrows are really in right now 鈥 everybody wants them,鈥 she said.
鈥淢ost of our clients grew up in the 鈥90s and plucked them like crazy 鈥 I think that鈥檚 90 per cent of our client list.鈥
Why bring this high-profile service to 91原创?
The couple is part of a new generation moving to the Fraser Valley.
Both Keely and Otsuji were born and raised in Vancouver, but when it came time to buying a home, they found themselves priced out of the city.
Their real estate agent suggested they look in 91原创, and just over a year ago they bought their first house in Willoughby.
Their business, naturally, followed suit, opening up in the City of 91原创 not long after moving.
鈥淰ancouver is just too expensive to live in and to run a business, so that鈥檚 why we came out here,鈥 Otsuji said.
Several other salons in 91原创 have begun offering similar eyebrow services as well, including in Walnut Grove and in Fort 91原创.
For more on Studio Sashiko, visit or follow them on social media or .