- Words by Angela Cowan Photographs by Lia Crowe
When Curtis Vertefeuille left Vancouver for the island five years ago, he鈥檇 been looking forward to a more relaxed lifestyle and to opening his own furniture shop against the gorgeous backdrop of Victoria. One thing he didn鈥檛 anticipate was spearheading an entirely new expansion arm of the company he鈥檇 been with for nearly a decade.
鈥淚鈥檇 worked for Moe鈥檚 [Home Collection] in Vancouver off and on for 10 years,鈥� he explains. His daughter had just graduated high school, and the family had decided to cross the pond, with Curtis opening his own store but still using Moe鈥檚 Home as a wholesaler.
鈥淟iterally a week before I was leaving, Moe said, 鈥榃hy don鈥檛 you open it up as a Moe鈥檚?鈥欌��
The flagship franchise store was launched to great success, and new franchise stores quickly followed.
鈥淚 think we鈥檙e up to 12 or 13 franchise stores now,鈥� says Curtis, whose own shop has done extremely well. recently moved into the large brick building on Swift Street (former location of Ocean River Sports).
鈥淭he space is incredible,鈥� he says. 鈥淲ood beams, brick walls, lots of windows.鈥�
It鈥檚 all about creating a vibe, he says, through music, scents and the flow of the furniture.
鈥淭he biggest compliment is when people walk through and say what a beautiful store it is,鈥� he says. 鈥淚 try to create a cohesive feeling so when you walk into the store it all makes sense, and it gives you a sense of good design. I love merchandising. It鈥檚 my favourite part of my job now. I love being there late at night, flipping the store. It鈥檚 such a creative outlet,鈥� he adds.
And as of March of next year, he鈥檒l have double the space in which to play with his creativity; Moe鈥檚 Home Victoria is opening a second location in Langford.
鈥淥ur range is so big, this gives us the opportunity to bring in things we couldn鈥檛 before,鈥� he says. 鈥淲e鈥檙e going to try and bring the same vibe over there, but it鈥檚 a living, ever-changing thing. It鈥檚 going to be a completely different line. It鈥檚 almost like having a 10,000-square-foot store now.鈥�
The 7 Sins
Envy:
Whose shoes would you like to walk in?
P!nk. My daughter and I went to see her last concert and it was life-changing. Alongside her incredible talent, all of her amazing feminist uplifting and empowerment vibes鈥攈er energy is so contagious!
Gluttony:
What is the food you could eat over and
over again?
I have quite the sweet tooth, so I鈥檒l have to say anything sweet! Cinnamon buns, chocolate鈥 love going to La Roux Patisserie on Fisgard for an almond croissant.
Greed:
You鈥檙e given $1 million that you have to spend selfishly. What would you spend it on?
A luxurious getaway just for me. I would hop on a plane to stay at the Overwater Bungalows in Bora Bora. I鈥檝e always wanted to go there and just spend my time hanging out, lounging on the beach, indulging in everything.
Wrath:
Pet peeves?
Oh, the wrath. When pictures are hung too high, when you bite into a popsicle with your front teeth, when cupboard doors are left open. I also have to say a poorly designed or merchandized store and unsatisfactory customer service.
Sloth:
Where would you spend a long time doing nothing?
Sorry, I don鈥檛 understand this question. What do you mean doing nothing? I鈥檓 rarely seen doing nothing. I have too much energy!
Pride:
What is the one thing you鈥檙e secretly proud of?
I鈥檓 proud of not taking life too seriously and taking pride in the little things that present themselves every day. There will always be ups and downs, but I recognize that I am very fortunate and blessed in so many aspects of my life. When things go wrong, I do my best to take responsibility and learn from it. Life is short, you鈥檝e got to enjoy it.
Lust:
What makes your heart beat faster?
All the exercise! But in all seriousness, I love walking into a freshly painted room or a newly built house, or just seeing well-thought-out design in general. I love all the sensorial, the see, touch, taste, all of that.
