** This story was updated on Nov. 20
Coquitlam鈥檚 casino is Hard Rock no more, but live music will continue there.
Great Canadian Entertainment鈥檚 property will be fully rebranded Great Canadian Casino Vancouver by Friday, Dec. 1, a few days before a new Gordon Ramsay Burger restaurant is set to open at 2080 United Blvd., on Dec. 4, according to Chuck Keeling, executive vice-president of skateholder engagement for Great Canadian.
Ten years ago on the Coquitlam site, in 2013, Boulevard Casino was rebranded as Hard Rock Casino Vancouver.
The Great Canadian company, founded in 1982, counts the casino among its 鈥渇lagship properties, exemplifying the highest standards of gaming, entertainment and service,鈥� trumpets .
鈥淭he refreshed casino will offer a diverse selection of games, from classic table games to the latest in cutting-edge slots in addition to a host of all-new high-limit private gaming rooms for discriminating enthusiasts.鈥�
Keeling said the music memorabilia not belonging to Great Canadian Entertainment has been removed from the property, and remaining memorabilia will be featured in the casino theatre going forward.
Some have suggested that the theatre should again be known as Red Robinson Show Theatre, a name scrubbed in 2013 when the casino was renamed the Hard Rock, but that won鈥檛 be the case.
鈥淲e were honoured to recognize Red Robinson by naming the property鈥檚 theatre after him up until 2013, and then further honouring him by featuring his memorabilia in the property thereafter,鈥� Keeling wrote in an email. 鈥淭he Theatre at Great Canadian Casino Vancouver will be the name of the venue going forward.鈥�
鈥� MUSIC NOTES: .
The casino鈥檚 Asylum lounge is popular with people who like to dance to music of live bands, and in a Canada-wide deal with Great Canadian announced in June.
The Theatre at Great Canadian Casino Vancouver will host 鈥渁 series of unforgettable performances, showcasing a diverse range of talents and providing guests with exceptional live entertainment experiences,鈥� Great Canadian says.
Coming concerts and shows include A Christmas Rock Story: Holiday Circus Spectacular (Dec. 2), Take it To the Limit tribute to The Eagles (Dec. 31), hard rock bands Great White with Slaughter (Jan. 20) and Thunder From Down Under male strippers (Feb. 16), among other events found on .
include the Hard Rock in Coquitlam, River Rock in Richmond and also Elements Casino Surrey.
Great Canadian Entertainment has evolved beyond casinos and gaming.
鈥淭he company rebranded last year to Great Canadian Entertainment,鈥� Gavin Whiteley, the company鈥檚 chief marketing officer, told Black Press Media in June.
鈥淚 will underline that a big part of the rebranding is to highlight our company鈥檚 focus on entertainment more broadly, not simply gaming, but also lean into exactly what we鈥檙e talking about today, which is live entertainment, live stage entertainment, music, concerts, sports, etcetera, all under one umbrella, one company. We鈥檙e not strictly a gaming company.鈥�
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