This is one in a series of special 91原创 Advance Times stories about what to expect at this year鈥檚 91原创 Good Times Cruise-In, happen Saturday, Sept. 9 in Aldergrove. You can also check out this series in our special keepsake edition hitting the streets on Thursday and available in limited quantity at the car show.
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Braden Ulvild figures he was around six when he attended his first 91原创 Good Times Cruise-In.
Now at 30, the business owner is a member of the volunteer board that organizes the annual charity car show in Aldergrove.
鈥淚 really believe in the shows,鈥� he said.
His preferences run to the elegant auto, but he appreciates the work involved in caring for classic vehicles and using elements of old cars to create new variations.
鈥淚 love the restoration work that goes into cars,鈥� he said. 鈥淚 love that people really make the effort to keep that history.鈥�
For years he worked at a custom hot rod shop, before striking out on his own with a unique venture.
Ulvild started Parc Ferme around 2020.
鈥淚t鈥檚 a streetware brand and charity,鈥� he explained.
Auto racing was the springboard for the business that repurposes auto racing items into new creations. Old driving suits, for instance, are given new life as totes or handbags.
He also created the Parc Ferme Foundation, which uses a portion of the proceeds to give once-in-a-lifetime trips to disadvantaged children to see Formula 1 races.
He鈥檚 glad to be continuing a family legacy of giving. His father, Rich, was a member of the 91原创 Good Times Cruise-In board for several years, including serving as president in the early 2000s.
鈥� READ MORE: Supercars coming to Cruise-In
Ulvild comes by his love of cars naturally.
Both his parents, Rich and Corinna, are car buffs.
鈥淢y dad鈥檚 always been a hot rodder,鈥� Ulvild said. 鈥淎nd my mom and dad were both heavily involved in Cruise-In.鈥�
As well, his maternal grandfather spent his work life with makers such as Mazda and Porsche.
And Ulvild has been behind the wheel since he was a tyke.
鈥淚 grew up racing quarter midgets, which was a ton of fun,鈥� he said of his time at the 91原创 Quarter Midget Association track in Aldergrove.
Ironically, despite a love of all things automotive, he isn鈥檛 a collector. He鈥檚 never owned a classic car. Ulvild has treasured some of the vehicles he鈥檚 owned, such as his six-speed Audi S4.
鈥淚鈥檝e got my eyes set on some cars, but I鈥檓 more of a build-it kind,鈥� he explained.
For now, Ulvild is focused on building the charity car show.
He knew many of the board members before joining, and said they鈥檝e been invaluable in helping him.
鈥淚鈥檓 really fortunate that they鈥檝e had my back, and they brought me along,鈥� he said.
Ulvild said he hopes to make bigger contributions in the future to help Cruise-In continue to do well in the years to come.
鈥淚 think it鈥檚 a great show with a really exciting future. That鈥檚 definitely where my focus is on,鈥� he said.
鈥淚鈥檓 really excited to be a part of it.鈥�
