In an effort to be more effective and efficient, Tourism 91原创 is joining forces with Tourism Abbotsford and Tourism Chilliwack in a combined marketing effort.

The three will use their marketing funds to target common markets.

鈥淲e all agree that by working together to create a multi-jurisdictional marketing campaign, we will benefit more than by working independently,鈥� said Deborah Kulchiski, the executive director of Tourism 91原创.

鈥淐reating routes by combining key products for each community will only strengthen people鈥檚 awareness and create a larger tourism impact on the Fraser Valley.鈥�

鈥楬andpicked in the Valley 鈥� Where Adventures Take Route鈥� is the motto created by the group.

Alberta is one common market the three are targeting and will be the launching pad of the campaign.

Routes will be created to target leisure travelers, linking the three Fraser Valley communities through their unique products.

The organizations have worked together in the past, including the Regional Circle Farm Tour Marketing Initiative, which has been around since 2004. It involves five Fraser Valley communities.

The website www.handpickedinthevalley.com launches this spring.