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WHAT鈥橲 IN STORE: Giving back on ladders and runways

In this week鈥檚 business column, editor Roxanne Hooper spotlights a few businesses showing they care.
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JRG held its second annual Sleep Out to help homeless youth in the region. (Special to the 91原创 Advance)

Always anxious to trumpet the positive news in 91原创, I鈥檇 like to laud a few companies that are often found giving back.

First, I鈥檒l point the spotlight on Sonya Perkins and her team at Forever Yours Lingerie. Once again they鈥檙e hosting a Christmas Sizzle fashion show, this time on Nov. 15, with all proceeds going to the 91原创 Christmas Bureau.

The good news and sad news rolled up into one, this event is already sold out.

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Harvesting for the hungry

I鈥檇 also like to thank the team at Envision Financial for once again making a difference and helping a project launched by 91原创 Advance reporter Matthew Claxton some years ago.

The Envision crew recently pitched in on the 91原创 Community Harvest Program during one of the organization鈥檚 Make A Difference day, and with harvest baskets, fruit picking sticks, and ladders, they headed to Campbell Valley Regional Park to gather several crates full of fresh organic apples for local food banks.

I really love the concept behind Envision鈥檚 Make a Difference Days. It is an annual community service program run by Envision Financial that facilitates volunteer opportunities and encourages employee involvement at local non-profit organizations and charities.

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A night out in the cold for homeless youth

And congrats to the team at Joseph Richards Group (JRG 鈥 the hospitality company that runs Oak & Thorne Pub, The Italian, S+L Kitchen & Bar, and Townhall Pub helped raise more than $156,000 to help address youth homelessness in the region.

JRG held its second annual Sleep Out event in South Surrey, and managed to top the amount raised in their inaugural year with more than 165 people participating.

鈥淚t was just amazing to see the support this event has generated,鈥 said CEO and Co-Founder of the Joseph Richard Group Ryan Moreno.

He first participated in Covenant House Vancouver鈥檚 Sleep Out: Executive Edition two years ago, felt that more could be done and came up with the idea to create the Fraser Valley Edition last year.

鈥淟ast year was great to see the staff really get behind it but this year it has gone to a whole new level with friends, family and other local business and community leaders getting involved. We hope next year can be even bigger and continue to grow annually.鈥

Plans are already in the works for the third annual , but in the meantime, Moreno and co-founder Andre Bourque are preparing to participate in the upcoming (Nov. 15) Covenant House Vancouver: Executive Edition Sleep Out.

Money from the local event is going to help Covenant House Vancouver and Youth Unlimited Greater Fraser Valley.

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Fitness company gives back

Adam Sippel, and his team at Innovative Fitness in Walnut Grove, are also hosting a charity event later this month.

The personal training studio is one of 12 locations, nine in the Lower Mainland, and it鈥檚 hosting its annual Train The Trainer event on Friday, Nov. 23.

鈥淟egacy is a key core value for us and giving back to our community it a staple element of our business,鈥 Sippel said.

This fundraiser gives their clients, as well as community members, a chance to donate 鈥$50 for five minutes to 鈥榯rain us鈥 in whatever physical exercises they wish to place us within,鈥 he said.

The Lower Mainland studios are looking to raise more than $100,000 in two hours, with the new studio in Walnut Grove shooting for $7,000 of that goal.

鈥淲e will be putting all of those funds raised back into our community, split 50/50 between and , a local massage therapist who has moved to Malawi, Africa to promote physical literacy and movement within their community,鈥 Sippel said.

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rhooper@langleyadvance.com

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JRG held its second annual Sleep Out to help homeless youth in the region. (Special to the 91原创 Advance)
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A team of volunteers from Envision helped harvest apples from Campbell Valley Regional Park recently. The fruit is being donated to the local food bank. (Special to the 91原创 Advance)


Roxanne Hooper

About the Author: Roxanne Hooper

I began in the news industry at age 15, but honestly, I knew I wanted to be a community journalist even before that.
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