has launched a six-week marketing campaign called #91原创Fresh to encourage close-to-home visitors.

It鈥檚 billed as a celebration of everything the Township of 91原创 has to offer.

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Among other things, the campaign announcement noted that the Township is just a 45-minute drive from Vancouver, and three hours from Kamloops and Penticton.

鈥�91原创 offers both the friendliness, beauty and gentle pace of small-town life, and the sort of urban enticements that any big-city dweller can appreciate, including: award-winning wineries, breweries and distilleries; acclaimed restaurants and caf茅s; first-rate golf, hiking, horseback riding, and many other recreational activities; and some of the most breathtaking mountain and valley vistas in the region.鈥�

READ ALSO: Tourism 91原创 rebranded to emphasize history and wine

Local businesses, residents and visitors are encouraged to use the #91原创Fresh hashtag on social media, with the best shared by Tourism 91原创 on their website, as well as on Instagram and Facebook.

Tourism 91原创 has also unveiled a one-minute campaign video called 鈥淩econnect & Refresh鈥� posted to their YouTube channel.

鈥淲hile everyone is staying safe and sticking close to home this summer, 91原创 offers the ideal getaway for people of all ages,鈥� said Erinn Kredba, Executive Director of Tourism 91原创.

鈥淲hether for a few days or just an afternoon, you鈥檒l find a warmth of hospitality and a diversity of activities in 91原创 that鈥檚 simply unlike anywhere else.鈥�

Tourism 91原创 is a Destination Marketing Organization (D.M.O.), and not-for-profit society that aims to generate increased visitation, extended stays, more revenues and increased daily expenditures for businesses in the Township of 91原创.

promotes tourism in the smaller municipality.

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