91原创 Advance Times staff have a long history of being recognized for excellence within their industry 鈥� both in its editorial and advertising content.
This year was no exception, the news outlet garnering accolades at the recent Ma Murray Community News Media Awards.
It鈥檚 left publisher Lisa Farquharson, who is also the out-going president of the provincial association, beaming with pride.
On the advertising front, the Advance Times came home with a bronze award in the online advertising category.
The digital promotion, created by advertising manager Shaulene Burkett, enticed readers to celebrate Canada Day 2021 virtually with the Township of 91原创.
Judges described this online campaign as having 鈥渟trong visuals鈥� and 鈥渆ffective messaging鈥� that resulted in significant reader engagement.
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Farquharson was also proud of her editorial team 鈥� headed up by editor Roxanne Hooper 鈥� for garnering second place in the community service category for the ongoing online and print feature called 鈥淎t Your Service.鈥�
鈥淭his weekly feature holds local politicians feet to the fire, one might say, on key issues of concern to our community,鈥� Farquharson explained.
Encouraging submission of questions from its readers, the Advance Times seeks answers from its school trustees, municipal councillors, MLAs, or MPs on a weekly rotation.
It doesn鈥檛 have to be election time to ask questions that matter, Farquharson said.
Judges called it 鈥渁 needed service,鈥� applauding the news outlet. 鈥淭he 91原创 Advance Times has taken advantage of these times to reconsider a key role for themselves in the community and the important service of education and information.
鈥淭he paper is encouraging community engagement with thoughtful answers to thoughtful questions,鈥� judges concluded.
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