This year鈥檚 holiday season boutique shopping spree will end with a surge of Boxing Day shoppers spending gift cards, predicts one B.C. mall manager.
In the wake of supply chain issues and health protocols, gift cards are king, Darlene Hollstien explained. In her role as general manager at the Bay Centre in downtown Victoria, she鈥檚 heard a variety of positions from retailers. But what she鈥檚 seen with her own eyes is a bump in traffic and sales in some cases. Some of that, she attributed to the spread of Black Friday well beyond one day.
鈥淧eople have started really early this year and I think it鈥檚 because we were told there were supply chain issues,鈥� Hollstien said.
A survey by Pricewaterhouse Cooper (PwC), ahead of the 2021 holiday shopping season, showed consumers plan to spend more than last year and physical retail 鈥渃ontinues to persevere.鈥�
Canadians expect to increase their individual holiday spending by 29 per cent with an average outlay of $1,420 鈥� still 11 per cent below 2019 levels. Canadians plan to spend 59 per cent of holiday shopping time in-store, PwC found.
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That jives with what Hollstien saw in November when the Bay Centre and its shops hit a historic note 鈥� they sold the most gift cards ever in a month. The high gift card sales likely served as a great workaround for the occasional barren shelf. The supply impacts have varied, Hollstien said, with some shop owners reporting little impact while a neighbour鈥檚 shelves are on the lean side.
鈥淚t鈥檚 a boutique shopping experience right now. I never have a problem finding something to purchase,鈥� she said with a laugh.
If a shopper spots something they like, it鈥檚 best to snap that up. There鈥檚 no waiting around. She also suggested hitting the shops often as goods trickle in.
鈥淚 suspect we鈥檒l see Christmas trees in March and winter coats by July, but there is product.鈥�
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She also recommends buying local, as in locally produced. At the Bay Centre, the Market Collective, now in its second year boasts work from 130 different local designers and makers.
While the shopping vibe isn鈥檛 quite to 2019 numbers, it鈥檚 headed in the right direction, with some excitement exuding from retailers.
鈥淚t鈥檚 progressively getting better and better,鈥� she said.
Hollstein expects the record-breaking gift card sales will maintain the usual busiest day of the year 鈥� Boxing Day.
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