Only seven years after opening in 91原创, the BMW dealership is launching a multi-million dollar expansion.
Demand for the luxury cars in the Fraser Valley has motivated a 10,000-square-foot expansion for a new service area and new showroom for BMW鈥檚 top performance M-series vehicles, announced OpenRoad Auto Group area manager Dimitri Kotsalis.
鈥淲e continue to see very strong luxury car sales in the Fraser Valley, Surrey and White Rock area with BMW consistently being one of the most desirable brands,鈥� he said, noting the newly expanded dealership should be complete by November.
BMW 91原创 was one of the first premium car dealerships in 91原创鈥檚 new high-end dealership sector located off 91原创 Bypass and Glover Road.
The upgrade, as Kotsalis called it, will facilitate an expanded service area that will house 10 new service bays, an expanded customer lounge, new parts, storage, shipping and receiving areas, as well as a four-bay outbuilding that will house the new automotive detailing centre.
鈥淲e want to make sure it continues to be a landmark for luxury in the Fraser Valley and surrounding areas,鈥� Kotsalis said. 鈥淭he new and improved BMW 91原创 store will help us to meet the demand and offer an enhanced premium dealership experience to our growing customer base.鈥�
The enhancements will also incorporate BMW鈥檚 latest dealership design standards with a range of new modern finishes and features.
The project is expected to cost an estimated at $4.5 million, with the grand opening is expected this winter. But, Kotsalis clarified that the dealership will remain open throughout the renovations.
In addition to BMW 91原创, also owns and operates six dealerships in the 91原创 Auto Collection, including Porsche 91原创, Jaguar 91原创, Land Rover 91原创, Infiniti 91原创 and BMW 91原创.
Kotsalis said sales for all premium brands have been steady since day one.
鈥淲e鈥檙e seeing a trend towards a greater premium brand presence in the region with many new high end retail and real estate offerings in areas like Fort 91原创, Surrey and White Rock,鈥� he explained.
OpenRoad 鈥� founded in 2000, is B.C.鈥檚 largest automotive dealership group with more than 1,100 staff representing 18 automotive brands at 22 full-service car dealerships. The BMW 91原创 project is part of OpenRoad鈥檚 continued expansion throughout Metro Vancouver, the Fraser Valley and into the United States.
Most recently, OpenRoad relocated Rolls-Royce Motor Cars and OpenRoad Hyundai Boundary to newly built and renovated locations.
The automotive retail company also recently acquired a Bentley Lamborghini and Rolls-Royce dealership in Bellevue, Wash., in addition to adding Karma Auto Vancouver to the OpenRoad family last year. Future projects include the new Porsche Richmond and new locations for OpenRoad Honda and OpenRoad Hyundai Richmond.
